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10 Rules for a successful Trade Show

I’m sure you’ve read these ideas here and there. I’m also sure you’ve discussed some of them with your team or boss before going to the show. Sometimes, it is good to put them all together in one place and review the basics.

1- Stand up straight: Chairs are allowed at the booth as long as only your customers use them. A sales team seating at the booth looks lazy and unprofessional: you get the idea.

2 -No eating, drinking or chewing. Do I really need to tell you why? You want a neat, clean booth and your mouth empty when the prospect stops by.

3 -Say something positive or don’t say anything: Don’t criticize your competitor or other staff members. No one likes gossips (at least, not in a business environment)

4- No peddler, please. Don’t go to other booths to see what you could get for free.

5- Teamwork pays off. Before the show, talk to your team. Be sure you are all on the same page to get the most out of the event.

6- Add prompts at your booth. You want to attract more clients? Make your booth different. Use promotional products to attract leads, use retractable banners to showcase your product or message.

7- Take turns: everybody needs a break. Standing for long hours is exhausting. Everyone needs a break, to seat, eat and refresh. Take your breaks during the low traffic hours if possible.

8- Listen, listen then talk. Every sales person knows this. Not sure how many actually remember: let your prospect do the talking.

9- Keep it clean and organized. It is easy to work on a booth when things are in place. It’s nice to visit a booth that is clean and neat. Talk to your team about it.

10- Good night. Most shows are longer than a day. After the show, take time to have a nice meal, relax and enjoy the evening. I know, the show finished and you run to your smartphone and start answering emails. Before you know it, it’s 2am and you haven’t had dinner. You need to recharge for the next day. Just commit to rest, so you are fully energized the next day.

I hope you have a great show. Share your ideas and tips with us. We love to hear from you.