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Top 11 reasons

Why add Promotional Products to your marketing mix One of our main goals back then, as well as today, was to be noticed by our customers. With time, we have come to see the differences between mass marketing and niche marketing. Mass marketers target a large crowd of people that aren’t necessarily related to their issue. Niche marketers aim towards a smaller group of people that are directly affected by their matter. But in all this, we lack originality and know-how in attracting the attention we desire. So, why not integrate your promotional ideas and use it to your advantage? Be original, daring, and stand out! Using social networks and resources can help you if you’re trying to launch a product or business in many ways. Here are eleven reasons why you should incorporate promotional products into your marketing mix: 1) Promotional products will help you get your brand in the hands of new consumers. When visiting exhibitions, buy and sell shows, customers are known to be unprejudiced to new businesses. Make them remember your company after the show with a promo gift carrying your message. When your services are needed, your contact information will already be at the tip of their fingers. 2) Promotional products will keep your active clients loyal Sometimes there are long periods of time in which we lose contact with our customers. A business gift will keep your brand present. At the same time, it’s a way to say thank you for your business. The promo item will assist in keeping your business name unsullied and applicable. 3) Corporate Gifts demonstrate that your corporation cares. It should not be a relationship with no return. Make it obvious that you appreciate them. This approach will be seen as appreciation and therefore, increase the reliability of your business. 4) Promotional products provide long lasting impressions. Nothing but a slight echo of your brand through passive messages habitually works. If your customer uses your key chain every day, or writes with your pen, you can be sure that the brand awareness has increased. 5) Promotional items demonstrate your company’s initiative. Today, there are so many products and options available. With some creativity, your consumers will be amused for hours. Cleverness is a great quality to possess. Promotional goods allow practical advertising at home or at work. 6) Corporate gifts have to be part of your marketing strategy. Don’t dump the seductive, fashionable marketing campaigns, but use all the instruments that are available to you! Incorporating corporate gifts to your marketing gift is a great way to stay in touch at a low cost. 7) Promotional items are cost-efficient. They are also helpful, which is a bonus point! You obtain so much exposure, and the opportunity to see is outstanding! Take advantage of the amazing importance promotional items will give you! One of the main advantages of Promo items is that you can track the return on the investment. 8) Promotional product allows for crisp messages to be advertised. If your prospects forget where they’ve placed your brochure by the time they want to contact you, all they have to do is look at your business gifts. The more they do, the more they will remember. 9) A useful promotion campaign can increase sales. When you give a corporate gift you build up the relationship with your clients and prospects. For example, if your company gives a business gift that stays relevant in the industrial world, appreciation and identification will take the chair, increasing the return on investments statistics. 10) Most importantly, promotional gifts can demonstrate your fun side. Sometimes a creative promotional campaign will bring some good feeling to customers. Business should not be serious at all times. From time to time, having a neat and cute promo item can create a very good long lasting impression. 11) Always use a Promotional Professional to help you decide which products will be helpful for you. A professional knows the market and the different alternatives that will suite your needs.

Selling with the Scouts

What I’ve learnt from the Scouts and what you can apply to your business

A few weeks ago, I went with my son and his Scout group to sell popcorn. The table was set up near the entrance of a grocery store in our neighbourhood. I stayed there for 2 hours. I believe those kids taught me more than any 2-hour course. Here is some of what I’ve learnt

Keep asking in different ways: They never gave up. They first asked if people wanted butter popcorn; if the customer said no, they moved to chocolate popcorn. However, if there was no sale, they asked for a donation to help them raise money. In the end, we made almost as much in donations as with the product. Are you following up? Are you offering an easy entry level? In their case, it was the donation. Do you ask enough questions? Sometimes asking enables us to learn more about the customer and gives us the possibility for another option.

Show your favorite but do not stick to it: Following the same concept, naturally, each kid took the product that was the most appealing to him/her. However, as soon as the customer showed no interest, they would propose that the customer come closer to the table where all the varieties were on offer. Do you always show all your available products? Is your offering displayed in a catalogue? If not, create a flip catalogue or use Pinterest to display product pictures.

Identify your team: In order to be at the stand, the kids must wear their uniform. There were also posters hanging next to the table. How did this benefit the event? As soon as the clients were walking toward the entrance, they knew something was happening there. Of course, the Scout Canada brand is easy to recognize anyway, it delivers anticipation. Is your company easy to identify? When participating at event, is it easy for your customers to find you? Some executives don’t like to wear uniforms, however, a name badge or a lanyard with a logo should be present at any event when you are representing your company.

If you like it, just like, share or leave your comments.

I would really like to hear your input.

Best Iphone Apps for teleworking

Why you need an iPhone.

As a business owner, you dream of having more free time, more flexibility and running your business from the comfort of …. well, any place you could be; your home, the hotel room, the bar on the beach. iPhone made our dreams come true.

You know that your iPhone – or most Smartphones – can help you remotely run your business. But are you taking advantage of it? I only started a few months ago and this was by accident. Last May, I had an operation that was to keep me for at least 3 weeks with crutches, and most of the time lying in bed or on the couch. My iPad became my business partner.

Let me share with you what happened. I couldn’t stop talking to clients, prospects or suppliers for this long. So I converted my iPad into the best business tool I could ever dreamt of. Fast forward a few months, I have got rid of my Black berry and got my new iPhone. And do you know what? I have converted the iPhone into another business partner.

Here are my best must-have apps for your iPhone, AKA Business Partner.

iMovie: create short videos, fast and efficiently.

SocialCam: Capture, share and view videos. Ideal for creating movies for your website.

WordPress: obviously, if your blog or website uses it.

LogMe in: The best tool ever! And it’s free! It allows you to access your computer remotely. You must install the software on your computer and leave it open (locked) in order to use it. I use it while on vacation, and during my 3 weeks in bed.

Skype: really, do I need to explain this one?

Dropbox: Not sure how I Iived before Dropbox. No more USB keys in my bag.

Grafio Lite: To create beautiful diagrams to explain ideas, flow charts, mind maps and more

Mobile OCR: Scan text and convert it into a regular text

Noteshelf or Penultimate: to write notes on your iPhone

Myfax: online faxes sent directly to your iPhone. Choose the plan that works best for you.

Type on PDF: I can add notes on PDF documents, highlight text and send to another app, print or email.

Slideshark: View and share Powerpoint presentation. This is the one I use on my iPad each time I visit a client.

Keynote: Create presentations on you iPad or iPhone. This is not a free app.

Of course, all the social media apps: Facebook, Twitter, Google+, MySpace, Pinterest, Linkedin and more. Do I need to tell you why I use them?

Share with me your favorite apps. Try these ones and leave me a comment.

 

Bringing more sales using promotional items

Company t shirts, embroidered baseball caps, and other similar items are becoming the best way to promote your business. Baseball caps are potentially the best way to promote any business, and are incredibly affordable to produce. They can be worn by employees, family members, friends, and customers increasing the chance of your business name being seen by a huge customer base. The company t shirts, embroidered baseball caps, and other similar items can be given away for free to existing customers, and potential ones. The baseball caps are traditionally worn out, and about, and if they are eye catching people will notice them, and what is advertised. You need to be careful that you do not try, and fit too much information on the baseball caps. A simple design and your business name will often be enough to attract people’s attention. Baseball caps are a great promotional item that can be worn in both summer, and winter months making them ideal for promotional items. Buying them in bulk will reduce the price, and give you a wider choice of colors, and designs. Company t shirts, embroidered baseball caps, and other promotional items can be easily given out.

Why Corporate Sponsorship is important?

Corporate sponsorship of sports events is a well-established practice. Tune your television to any auto race, tennis match, or baseball game and you’ll see a number of corporate logos. Because sports events invoke excitement and such positive emotional responses in people, sponsoring them can be pivotal factors in building brand recognition. Traditional advertising has become fragmented with people looking for ways to stand out. Sponsorship is more inclusive than traditional advertising because people feel an affinity with a sports personality or team.

In a feature on corporate sponsorship in Wealth, one marketing executive noted, “Fans are passionate about sport. Advances in technology mean they can now follow sport ‘live’ whenever they want, wherever they are in the world — over the Internet, on mobile devices, on TV, radio, etc — which provides even greater opportunities for sponsors. Sponsorships are now an integral part of the marketing mix, and the industry as a whole looks to have a healthy future.”

A recent story in the New York Times revealed that Web.com, which provides Internet services to small- and medium-size businesses, has signed on to sponsor the golf circuit for up and coming players looking to qualify for the elite PGA tour. Web.com will become the tour’s umbrella sponsor in a move that combines tour sponsorship, a series of TV commercials, and an official marketing partnership with the PGA tour. “We are about to become bolder,” David L. Brown, Web.com’s chief executive, told the Times.

Web.com isn’t the only company to recognize the value of sponsoring golf tours. Barclays Group gains heightened visibility through its sponsorship of such high-profile sports tournaments as Barclays Scottish Open and Barclays Singapore Open for golf, and Volvo Cars Corporation in Sweden is the title sponsor of Volvo Masters.

According to an interview with Wealth, Johan Bexell, Sponsorship Director of Volvo Cars Corporation, golf sponsorship efforts have many benefits: “Volvo Masters is the final of the European Tour, which makes it the most prestigious tournament on the tour. It is televised worldwide so we get lots of brand exposure. We try to incorporate all the models as much as possible and place them on the golf course. That’s the way we build up the brand.”

But you don’t have to be a giant corporation or sponsor a major tournament to get in on the golf sponsorship game. Even small companies can take advantage of sponsorship opportunities on a smaller level, perhaps by sponsoring a local tournament or participating as a fundraising sponsor for a local charity event. Building your brand in this way at the community level can be just as significant as a major corporation’s sponsorship of a major tour event.

When you sponsor a golf event, you’re reaching a true cross-section of the public. David L. Brown of Web.com notes that while golf definitely appeals to an older, well-educated, and high-end consumer, it also reaches a wider audience. In the U.S. alone, 19 percent of Americans attended, listened to, or watched a PGA event in the 12-month period between 2011 and 2012.

There are many opportunities for companies large and small to sponsor golf, from sponsoring individual players to sponsoring tournaments to forming marketing partnerships with major golf organizations. A study by the European Journal of Marketing revealed that brand recall from sponsorship of golf is high. Companies whose names appear in relation to golf events are remembered by those who attend, so it is worth considering an investment of your marketing dollars there.

 

Promotional Product for branding

Companies spend a good share of their annual budgets on marketing and advertising hoping to get their brands noticed by the public. Everyone wants to increase their share of the market and improve their bottom line. At the end of the day advertising and marketing is about putting your best face forward and increasing your company’s profits.

One of the most cost effective ways to get your brand noticed is through the use of promotional products. As compared to other forms of media advertising, such as television and radio, promotional products are extremely affordable and highly effective. With a modest outlay, a small business can often generate level of exposure similar to that of a much bigger company with a large advertising budget. Promotional products can be as small and inexpensive as a pen or a keychain with your business name and phone number, or as big as an umbrella or shirt with your logo and a more tailored brand message targeting a key audience.

Promotional products are useful to people who receive them, so most people keep them or pass them along to someone else to use. In other words, promotional products are used, not discarded. A person will use a bag to carry their belongings, the person will use a pen to write checks or make lists, or the person will use an umbrella to go outside on a rainy day. Each time the person uses the product, he or she sees the name of the advertiser and is glad for the usefulness of the product, which reinforces the advertiser’s message. In addition, in many instances other people are likely to see the promotional product, which then spreads the advertiser’s message even further. No other form of advertising so closely provides the end-user with a realizable benefit for engaging with an advertiser

Consider this: In a recent survey, 60 percent of respondents had done business with an advertiser after receiving a promotional product. Nearly one-half (47 percent) of respondents indicated that their opinion of an advertiser was more favorable after they had received a promotional product from the advertiser. What’s more, among those who received such a product, 37 percent of those who had not previously done business with the advertiser said it was likely that they would. Promotional products also increase brand recognition. In the same survey, 83 percent of respondents indicated that they could identify the advertiser on a promotional product they owned.

The most popular promotional products are, in order, writing instruments, shirts, calendars, bags, caps and headwear, office accessories, food items, health and safety products, jackets and hoodies, electronics, awards and trophies, and automotive products. So you can see that there are a variety of options for your business. When considering what kinds of products to distribute, you may want to consider that women prefer to hold onto writing instruments and men generally prefer to receive and are more likely to wear shirts, as well as caps and headwear. Your promotional items should always take your target market into account.

Direct marketing & Promotional Products

For many businesses, the advantages of direct mail are significant. With direct mail, you can customize your messages, target smaller audiences, physically put your messages into the hands of your audiences, and better measure the effectiveness of your marketing effort through tracking actual inquiries and coupon submissions.

The use of promotional products or promotional incentives in direct mail offers additional advantages to your business. Indeed, studies have shown that the inclusion of a promotional product in a direct mail campaign can increase the response rate by as much as 50 percent, and the use of promotional products as an incentive to respond can generate four times as many responses as a sales letter alone. In fact, using promotional products can actually lower overall marketing costs because when used as an incentive to respond they reduce the cost per response by two-thirds.

So suppose you’re planning to send out a promotional mailing and you put together a focus group to find out what they think about your business. Through careful selection, you’re able to put together a good representation of the so-called “average” consumer. Maybe you have some suburbanites and some urban dwellers. Maybe you include a small town family, some college students, and a retired couple.

Now suppose the group leader shows these participants the items from your latest promotional mailing and asks them to use one word to characterize them. What would you want them to say?

If you’re like most business owners, the last thing you want to hear when people describe your product is the word “cheap.” Rather, you want to hear words like “quality,” “superior,” and “value.”

The fact is if you try too hard to cut costs when sending out promotional mailings and if you send out products that recipients don’t value, consumers will come to associate your brand with cheap products and service, and when it comes time for them to open their wallets and take out their credit cards with their purchasing decisions, they will turn elsewhere. And once you’ve earned a reputation as a “cheap” product or service, it can be a difficult and often costly process to earn a reputation for value.

You don’t have to break your budget when sending out a promotional product direct mail campaign, but as the saying goes, you never get a second chance to make a first impression. Your promotional product mailing should include something valuable enough that the recipients will want to keep and use it. Research shows that women are more likely to keep writing instruments and men tend to respond better to clothing items. When selecting a pen or a shirt to send out, for example, try to choose a product of a quality such that it will last for a while. Remember that the longer the consumer keeps the product, the more opportunities your business has to make an impression.

Direct mail campaigns with promotional products or promotional incentives are a great way to build your brand, but too much emphasis on cutting costs can undermine your efforts. Choose quality products that consumers will value for the best response rates. Not only will doing so build your reputation as a quality brand, it will increase the life of the promotional product in the hands of the consumer, thus increasing your visibility.

How Direct Marketing could increase your bottom line?

The advantages of direct mail advertising are well established. Through direct mail marketing, you can target the specific consumers most likely to want or need the products or services you offer, generating a much better return than if you run a broad-based ad campaign. With direct mail you can customize a message in order to address consumers by name and specifically respond to their wants and needs. When you speak to people in such a direct way, they are more likely to respond by giving you their business.

Direct mail also offers a great deal of flexibility. You can choose to send your message on a postcard or in a brochure, whatever works best to convey your message. Unlike radio or newspaper advertising, direct mail marketing puts your message directly in the hands of consumers, allowing you to make more of an impression. Finally, the results of direct mail marketing are easily measurable. When you send out a direct mail flyer or coupon, you can track the number of inquiries you receive or how many coupons get redeemed, enabling you to see the effectiveness of your efforts and to help you target future efforts.

As a business owner, you can further increase your direct mail marketing response rates by using promotional products. The use of promotional products in conjunction with a sales letter, for example, can make a significant difference. A 1992 study by Silver Marketing Group demonstrated that the inclusion of a promotional product in a direct mail promotion increased the response rate by 50 percent. The use of a promotional product as an incentive to respond generated four times as many responses as a sales letter alone.

Including promotional products as an incentive in your direct mail marketing efforts offers an affordable way to increase your response rates. The Silver Marketing Group study showed that the use of a promotional product as an incentive to respond reduced the cost per response by two-thirds.

The reasons that promotional products in direct mail marketing are so effective are many. First, people are less likely to throw out a direct mail piece that includes something of value and are more likely to respond owing to a sense of gratitude at being given a gift. Second, the promotional product helps build your brand. By giving the recipient a product, such as a pen or a calendar that they will use over time, something that features your company’s name and logo, you are essentially giving the recipient something that they will find useful and that also offers a continual reminder of your business. Finally, because the returns on promotional products are so great, the overall cost to your business are relatively low, especially when compared to other forms of advertising.

The most effective way to use promotional products is to offer an incentive. While the typical rate of response for a sales letter is under two percent and the response rate for a letter that includes the promotional product is about 2.7 percent, the response rate for a letter with the offer of a promotional product as an incentive is 7.3 percent.

This clearly shows that incentives work. Have you considered what promotional materials could do for your business?

Bringing more sales using promotional items

Company t shirts, embroidered baseball caps, and other similar items are becoming the best way to promote your business. Baseball caps are potentially the best way to promote any business, and are incredibly affordable to produce. They can be worn by employees, family members, friends, and customers increasing the chance of your business name being seen by a huge customer base.
The company’s t shirts, embroidered baseball caps, and other similar items can be given away for free to existing customers, and potential ones. The baseball caps are traditionally worn out, and about, and if they are eye catching people will notice them, and what is advertised. You need to be careful that you do not try, and fit too much information on the ball caps. A simple design and your business name will often be enough to attract people’s attention.
Baseball caps are a great promotional item that can be worn in both summer, and winter months making them ideal for promotional items. Buying them in bulk will reduce the price, and give you a wider choice of colors, and designs. Company t shirts, embroidered baseball caps, and other promotional items can be easily given out.