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Case Study of the Month

Case Study of the month

Blippy Finds Fun in Nail Clippers 


The leadership team at Blippy, a social media site where users post and follow each other’s notes about what they are buying, was looking for a fun and slightly off-kilter promotion to get people to sign up for the service. Sort of a Twitter for shopping, the site lets users help each other find good deals, so it made sense to draw people to the site with a fun freebie.Rather than a pen, mug or luggage tag, the Blippy team decided on a more unusual, but still practical giveaway: a branded nail clipper. Users could get the metal clipper, which was emblazoned with the Blippy logo and the Web acronym “omgwtf,” by creating a Blippy account and sending in their mailing address. The three-month campaign dripped with snarky humor, from cofounder Philip Kaplan’s Tweet – “I’m not kidding. You think I’m kidding but I’m not.” – that included a link to the promotion’s website (www.freenailclippers.com) to the promise on the site that, “We will mail you actual nailclippers. In the mail. For your manky talons.”“We started the promotion kind of as a joke, but it’s become much bigger than we expected,” says Kaplan, who has founded several other Internet companies over the years, including AdBrite and PK Interactive. “It’s fun and a relatively inexpensive way to please our users.”Though when asked who the clipper giveaway was targeting, Kaplan dryly says, “people with fingernails,” the tone and methods for getting the word out – through Tweets and blog posts – targeted the message to the Web-savvy people most likely to embrace Blippy.

The company, which launched at the beginning of 2010, has gotten much of its growth from public relations and word of mouth, so the free clipper fit in with Blippy’s viral strategy. The giveaway got a number of hits on tech and business news sites, and it was all the company could do to keep enough clippers on hand to fill orders.

Though Kaplan can’t put a specific number on additional users Blippy has acquired through the promotion, he jokes, “The nail clipper company probably thinks we’re crazy because we keep reordering these 500-count boxes.”

This case study was published on Succesful Promotions
Barbara Peisajovich, MBA – Alto Marketing – www.altomarketing.ca

For reprint information contact Barbara Peisajovich, at Barbara@altomarketing.ca writing reprint in subject line.

Case Study of the Month

Case Study of the month

Blippy Finds Fun in Nail Clippers 


The leadership team at Blippy, a social media site where users post and follow each other’s notes about what they are buying, was looking for a fun and slightly off-kilter promotion to get people to sign up for the service. Sort of a Twitter for shopping, the site lets users help each other find good deals, so it made sense to draw people to the site with a fun freebie.Rather than a pen, mug or luggage tag, the Blippy team decided on a more unusual, but still practical giveaway: a branded nail clipper. Users could get the metal clipper, which was emblazoned with the Blippy logo and the Web acronym “omgwtf,” by creating a Blippy account and sending in their mailing address. The three-month campaign dripped with snarky humor, from cofounder Philip Kaplan’s Tweet – “I’m not kidding. You think I’m kidding but I’m not.” – that included a link to the promotion’s website (www.freenailclippers.com) to the promise on the site that, “We will mail you actual nailclippers. In the mail. For your manky talons.”“We started the promotion kind of as a joke, but it’s become much bigger than we expected,” says Kaplan, who has founded several other Internet companies over the years, including AdBrite and PK Interactive. “It’s fun and a relatively inexpensive way to please our users.”Though when asked who the clipper giveaway was targeting, Kaplan dryly says, “people with fingernails,” the tone and methods for getting the word out – through Tweets and blog posts – targeted the message to the Web-savvy people most likely to embrace Blippy.

The company, which launched at the beginning of 2010, has gotten much of its growth from public relations and word of mouth, so the free clipper fit in with Blippy’s viral strategy. The giveaway got a number of hits on tech and business news sites, and it was all the company could do to keep enough clippers on hand to fill orders.

Though Kaplan can’t put a specific number on additional users Blippy has acquired through the promotion, he jokes, “The nail clipper company probably thinks we’re crazy because we keep reordering these 500-count boxes.”

This case study was published on Succesful Promotions
Barbara Peisajovich, MBA – Alto Marketing – www.altomarketing.ca

For reprint information contact Barbara Peisajovich, at Barbara@altomarketing.ca writing reprint in subject line.

Why a mug is not just a mug

I would like to introduce you to a “The no-so-official 100 ways to use a Coffee Mug”.
Here are the first 10. Every week I would add more. The idea is to think out side the box. Re-vamp a traditional product that would offer you thousands of possibilities to market your brand.
Email your own ideas and we would add them to our list.

1. It’s reusable packaging for any product that will fit inside (reuse as a coffee mug or desk caddy).
2. It’s a memo (imprint with important company dates, announcements, etc.).
3. It’s a shirt box (stuff with an imprinted T-shirt).
4. It’s a computer disk case (insert a mini-CD or DVD, or shrink-wrap to the bottom).
5. It’s a planter (put a layer of small rock or gravel in the bottom first for drainage).
6. It’s a candle (these are available in the industry).
7. It’s a calendar (imprint a calendar on one side, company message on the other).
8. It’s a desk caddy (fill with imprinted pens, pencils, small ruler, letter opener, etc.).
9. It’s a candy dispenser (fill with candy…duh!).
10. It’s a unique invitation (imprint invitation on side – another twist: require that they bring the invitation with them to the event).

Feel like need a coffee mug?Talk to us!

Have a coffee & enjoy your day!

10 more uses for a Mug

We are still in “mugmood”, so here is the second part of our “mugletter” Ready to read more unconventional ideas on how to present or use a classical coffee mug? We put together a list of 100+ uses, some from our team, some from colleagues, friends and partners. Here are the next 10. Want to review the previous ideas? Check them online. 11. It’s a presentation container (insert client’s product). 12. It’s an award (imprint with achievement – consider gold imprint). 13. It’s an enhancer (adds perceived value to whatever you put inside). 14. It’s a thank you gift (wrap in cellophane and clinch with a ribbon at the top). 15. It’s a tool box (insert mini-screwdrivers, a mini-flashlight, a tape measurer, etc.). 16. It’s a first-aid kit (insert bandages, headache medicine, etc.). 17. It’s a hangover kit (insert headache medicine, ear plugs, phone number for AA, etc.) 18. It’s a watch case (insert an imprinted wristwatch). 19. It’s a coaster set (insert cork or disposable coasters). 20. It’s a cold-recovery kit, AKA “get yourself back to work” kit (imprint with good wishes, fill with chicken soup mix, a thermometer, cold medicine, etc.).