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Archives for : September2012

Bringing more sales using promotional items

Company t shirts, embroidered baseball caps, and other similar items are becoming the best way to promote your business. Baseball caps are potentially the best way to promote any business, and are incredibly affordable to produce. They can be worn by employees, family members, friends, and customers increasing the chance of your business name being seen by a huge customer base. The company t shirts, embroidered baseball caps, and other similar items can be given away for free to existing customers, and potential ones. The baseball caps are traditionally worn out, and about, and if they are eye catching people will notice them, and what is advertised. You need to be careful that you do not try, and fit too much information on the baseball caps. A simple design and your business name will often be enough to attract people’s attention. Baseball caps are a great promotional item that can be worn in both summer, and winter months making them ideal for promotional items. Buying them in bulk will reduce the price, and give you a wider choice of colors, and designs. Company t shirts, embroidered baseball caps, and other promotional items can be easily given out.

Why Corporate Sponsorship is important?

Corporate sponsorship of sports events is a well-established practice. Tune your television to any auto race, tennis match, or baseball game and you’ll see a number of corporate logos. Because sports events invoke excitement and such positive emotional responses in people, sponsoring them can be pivotal factors in building brand recognition. Traditional advertising has become fragmented with people looking for ways to stand out. Sponsorship is more inclusive than traditional advertising because people feel an affinity with a sports personality or team.

In a feature on corporate sponsorship in Wealth, one marketing executive noted, “Fans are passionate about sport. Advances in technology mean they can now follow sport ‘live’ whenever they want, wherever they are in the world — over the Internet, on mobile devices, on TV, radio, etc — which provides even greater opportunities for sponsors. Sponsorships are now an integral part of the marketing mix, and the industry as a whole looks to have a healthy future.”

A recent story in the New York Times revealed that Web.com, which provides Internet services to small- and medium-size businesses, has signed on to sponsor the golf circuit for up and coming players looking to qualify for the elite PGA tour. Web.com will become the tour’s umbrella sponsor in a move that combines tour sponsorship, a series of TV commercials, and an official marketing partnership with the PGA tour. “We are about to become bolder,” David L. Brown, Web.com’s chief executive, told the Times.

Web.com isn’t the only company to recognize the value of sponsoring golf tours. Barclays Group gains heightened visibility through its sponsorship of such high-profile sports tournaments as Barclays Scottish Open and Barclays Singapore Open for golf, and Volvo Cars Corporation in Sweden is the title sponsor of Volvo Masters.

According to an interview with Wealth, Johan Bexell, Sponsorship Director of Volvo Cars Corporation, golf sponsorship efforts have many benefits: “Volvo Masters is the final of the European Tour, which makes it the most prestigious tournament on the tour. It is televised worldwide so we get lots of brand exposure. We try to incorporate all the models as much as possible and place them on the golf course. That’s the way we build up the brand.”

But you don’t have to be a giant corporation or sponsor a major tournament to get in on the golf sponsorship game. Even small companies can take advantage of sponsorship opportunities on a smaller level, perhaps by sponsoring a local tournament or participating as a fundraising sponsor for a local charity event. Building your brand in this way at the community level can be just as significant as a major corporation’s sponsorship of a major tour event.

When you sponsor a golf event, you’re reaching a true cross-section of the public. David L. Brown of Web.com notes that while golf definitely appeals to an older, well-educated, and high-end consumer, it also reaches a wider audience. In the U.S. alone, 19 percent of Americans attended, listened to, or watched a PGA event in the 12-month period between 2011 and 2012.

There are many opportunities for companies large and small to sponsor golf, from sponsoring individual players to sponsoring tournaments to forming marketing partnerships with major golf organizations. A study by the European Journal of Marketing revealed that brand recall from sponsorship of golf is high. Companies whose names appear in relation to golf events are remembered by those who attend, so it is worth considering an investment of your marketing dollars there.

 

Promotional Product for branding

Companies spend a good share of their annual budgets on marketing and advertising hoping to get their brands noticed by the public. Everyone wants to increase their share of the market and improve their bottom line. At the end of the day advertising and marketing is about putting your best face forward and increasing your company’s profits.

One of the most cost effective ways to get your brand noticed is through the use of promotional products. As compared to other forms of media advertising, such as television and radio, promotional products are extremely affordable and highly effective. With a modest outlay, a small business can often generate level of exposure similar to that of a much bigger company with a large advertising budget. Promotional products can be as small and inexpensive as a pen or a keychain with your business name and phone number, or as big as an umbrella or shirt with your logo and a more tailored brand message targeting a key audience.

Promotional products are useful to people who receive them, so most people keep them or pass them along to someone else to use. In other words, promotional products are used, not discarded. A person will use a bag to carry their belongings, the person will use a pen to write checks or make lists, or the person will use an umbrella to go outside on a rainy day. Each time the person uses the product, he or she sees the name of the advertiser and is glad for the usefulness of the product, which reinforces the advertiser’s message. In addition, in many instances other people are likely to see the promotional product, which then spreads the advertiser’s message even further. No other form of advertising so closely provides the end-user with a realizable benefit for engaging with an advertiser

Consider this: In a recent survey, 60 percent of respondents had done business with an advertiser after receiving a promotional product. Nearly one-half (47 percent) of respondents indicated that their opinion of an advertiser was more favorable after they had received a promotional product from the advertiser. What’s more, among those who received such a product, 37 percent of those who had not previously done business with the advertiser said it was likely that they would. Promotional products also increase brand recognition. In the same survey, 83 percent of respondents indicated that they could identify the advertiser on a promotional product they owned.

The most popular promotional products are, in order, writing instruments, shirts, calendars, bags, caps and headwear, office accessories, food items, health and safety products, jackets and hoodies, electronics, awards and trophies, and automotive products. So you can see that there are a variety of options for your business. When considering what kinds of products to distribute, you may want to consider that women prefer to hold onto writing instruments and men generally prefer to receive and are more likely to wear shirts, as well as caps and headwear. Your promotional items should always take your target market into account.